Small Business Video Ideas
45% of People Watch One Hour of Video Online per Day
Small businesses looking for inexpensive and sustainable ways to improve their digital presence are using video to connect with customers and increase sales.
Video is an effective small business marketing tool because it provides a quick authentic connection, and an opportunity to tell stories, answer questions, and highlight your unique value.
Get started simply by using your smartphone create short (15 second to 1 minute) videos and post them on Google My Business, Facebook, Instagram, or Linked In.
Check out these small business video ideas, and get started:
Owner/Manager Introduction: introduce the business owner, your value proposition or vision, or a bit of the business history.
Answer top customer questions: take the top 5 frequently asked questions and answer them on video.
Special Offer: introduce a special, sale, or limited time offer.
Introduce a team member: celebrate anniversary, highlight their work in the community, talk about their expertise or training.
Featured product: take the top few product/services and explain the benefits of this product, link to special offer or next step offer.
Showcase your space: if you deliver services i.e., dentist, restaurant, hair salon—do a quick video tour of the inside and outside.
Stories: tell customer stories, share reviews, highlight customer service wins.
Related tips, recipes, resources: share something of value to your audience.
Celebrate: business anniversary, birthdays, holidays, baseball game.
Community Partnerships: if you connect with a non-profit partner, volunteer, or donate to help in your community, highlight the impact of that organization.
Don’t let video fall off your to-do list. Let’s connect and I’ll help you get it done.
