Digital Marketing Checklist
How can I improve my digital presence?
Use this checklist as a quick reference to identify gaps in your digital marketing and improve your visibility and customer engagement.
Search Strategies (a few basics)
o Create or update your list of keywords by identifying terms people are likely to use when searching for your product, services, and company. There are lots of tools out there to help with this, like Google Keyword Planner.
o If you have a physical business location, claim or update your Google My Business (GMB) listing. Be sure to add pictures, and other content that will help searchers understand who you are and what you offer.
o Increase reviews on Google and Facebook. Good reviews give potential customers confidence to connect and lend credibility to your business.
o Measure your marketing efforts using Google Analytics and other helpful tools.
Create a website (yes you need one)
o Custom websites start at about $2500.
Social Media (develop engaging content)
Start with one social media platform and do it well. According to Pew Research, 68% of US adults use Facebook. If you are targeting young adults 18-24 you’ll want to consider Instagram as well. Video content is very popular, if you have videos to share, add You Tube to your list.
Search Engine Optimization (SEO - the short list)
There are several SEO strategies we could explore, but let’s start with these:
o User Experience: most web pages have too much content. Start by streamlining your content and make sure each page points to a single call-to-action.
o On Page Optimization: make sure each page is keyword focused and has helpful content that will answer searcher questions, also use proper URL structure and add meta descriptions, title tags, headings, and image alt text.
o Content Development: Regularly add SEO optimized content to your website. Blogs are a great way to answer customer questions, highlight customer stories, and community connection. If you have multiple locations consider a location page for each.
Learn more about SEO with the Moz Beginner’s Guide.
Email Marketing (get started)
If you are driving traffic to your website, emails are a great way to continue the conversation with customers and prospects. Start collecting email addresses on your website then develop email streams for various list segments like: new subscribers, customers, etc. Use emails to test special offers, tell stories, and invite customers to events.
Pay-Per-Click (PPC aka Digital Ads)
Digital ads are an effective way to increase website traffic and leads. Consider Facebook ads for increasing awareness of your company and products. Consider Google ads when customers know what they need and are looking for providers. If you are already driving a good amount of traffic to your website retarget your website visitors.
No doubt you are killing it on some of these strategies, and need help on others. Let me know how I can help…